The Free Rice project is so fucking smart that I can’t help but want to copy it, or build on it, or evolve it, or something. I’m jealous. And also very grateful.

HumanKindMedia describes it nicely:

Head straight to Free Rice, play a vocab game, and for every right answer, 10 grains of rice are donated to the UN. Don’t click if you don’t have a few minutes though — it’ll snare you! While you play this insanely addictive game, the advertisers at the bottom are sending bits of that excess American capital known as advertising revenue to countries that need food. If you can pull yourself away from the game for a second, take a look at their stats. They’ve gone from hundreds of grains of rice a day donated to millions a day in only a month. Isn’t it amazing what you can do to end poverty … in just a few clicks?

Link.